You likely have Calix Marketing Cloud or a similar CRM. It’s a powerful engine, but it’s sitting in the garage.
The data is there. You know who is hitting their bandwidth limits.
You know who just signed up. You know who is at risk of churning. You just need the team to act on it.
We don't just "work with" Calix; our platform integrates natively with it.
We seamlessly pull subscriber data, service tiers, usage patterns, and install dates, to trigger hyper-relevant campaigns.
An install is completed $\rightarrow$ The Onboarding Journey begins immediately.
A user consistently hits bandwidth caps $\rightarrow$ They get an offer for the Gigabit tier.
No more downloading CSVs and uploading them to Mailchimp. It just works.
We move beyond "batch-and-blast" emails. We implement a full lifecycle strategy designed to increase ARPU and reduce churn.
Preventing Early Churn.
The first 3 months are the danger zone for new subscribers. We run an automated welcome series that:
Walks them through setting up their router app.
Explains billing cycles clearly to prevent support calls.
Encourages 5-star Google Reviews while they are still in the "honeymoon phase."
Increasing ARPU.
We use your data to identify the "low hanging fruit."
Speed Upgrades: Targeting heavy users on lower tiers.
SmartHome Services: Educational content that sells the value of network security (Bark/CommandIQ) and drives adoption.
Saving the Subscriber.
Billing Recovery: Friendly, automated nudges for failed payments before you have to roll a truck or cut service.
Win-Back: If a subscriber leaves, we place them into a "We Miss You" drip campaign to win them back when their cable promo expires.
You don't have to write the emails. You don't have to design the templates. We handle everything.
Copywriting: Industry-specific messaging that sounds like a helpful neighbor, not a robot.
Design: Mobile-responsive templates branded with your logo and colors.
Reporting: Monthly reports showing Open Rates, Click-Throughs & Upgrades
A product by Refindable.
