Drip Campaigns for New Subscribers: Set It and Forget It

TL;DR: Drip campaigns allow broadband providers to deliver the right message at the right time — automatically. With BroadEngagement, ISPs can onboard new subscribers with pre-built, personalized email sequences that educate, support, and increase retention without manual follow-up. It’s the ultimate “set it and forget it” strategy for subscriber success.

Winning a new subscriber is just the beginning. The real challenge? Making sure they stay. And in the broadband world, early engagement makes all the difference.

That’s where drip campaigns come in — automated email sequences triggered over time to guide, inform, and delight new subscribers. With BroadEngagement’s platform, ISPs can launch these campaigns once and watch them work — no manual effort required.

Let’s explore why drip campaigns are a must-have for new subscriber success.

What Is a Drip Campaign?

A drip campaign is a pre-scheduled sequence of emails designed to deliver timely, relevant content based on where a user is in their journey.

For new broadband subscribers, a typical drip might include:

• A welcome message with setup instructions
  
• Follow-up tips for maximizing their service
  
• FAQs and how-tos tailored to their plan
  
• Reminders to enroll in auto-pay or refer a friend
  

The goal? Keep subscribers informed and engaged, automatically.

1. Improve Onboarding with Pre-Built Email Sequences

The first 30 days are critical. Confusion or silence during onboarding leads to support tickets — or worse, early churn.

Using BroadEngagement, ISPs can:

• Trigger a welcome email the moment a subscriber signs up
  
• Send installation guides and account setup links
  
• Provide plan-specific content based on segmentation
  

This builds on the approach outlined in our guide to streamlined onboarding workflows, where automation helps shape the subscriber’s early perception of your service.

2. Automate the First 30 Days — Without Extra Work

With BroadEngagement’s drip campaign builder, you can schedule a full month of proactive communication in just a few clicks:

• Day 1: Welcome + installation guide
  
• Day 5: Tips to optimize Wi-Fi or bandwidth
  
• Day 10: FAQ roundup + local support contact
  
• Day 20: Invite to upgrade or personalize service
  
• Day 30: Feedback survey + refer-a-friend CTA
  

It’s the ultimate “set it and forget it” workflow — giving every new subscriber a smooth, consistent experience.

3. Segment Your Drips for Maximum Relevance

BroadEngagement allows ISPs to segment drip campaigns based on:

• Plan type (residential, business, fiber, wireless)
  
• Service location or region
  
• Acquisition channel (online, retail, agent-assisted)
  
• Language preference or usage profile

As we explain in our blog on localized email campaigns, personalization isn’t just a luxury — it’s a retention driver.

4. Reduce Churn by Staying Proactive

A well-executed drip campaign doesn’t just inform — it prevents disengagement. For example:

• If usage drops in the first two weeks, send tips to boost value
  
• If the subscriber hasn’t logged in to their account, trigger a gentle reminder
  
• Use behavioral data to offer support before frustration builds

This strategy supports what we explored in how ISPs can use email to reduce churn, where automation helps detect and respond to early warning signs.

5. Monitor Performance and Iterate

Every drip campaign is an opportunity to learn. With BroadEngagement’s analytics, you can:

• Track open rates and click-throughs for each step
  
• Identify where subscribers disengage
  
• A/B test subject lines and message timing
  
• Adjust future sequences for better results
  

Automation doesn’t mean “set and ignore” — it means set, monitor, improve.